The ever-elusive ‘dream home’
Finding a customer their “dream home”—it’s often a difficult task since compromise is a major part of the buying process. Here’s what a recent survey discovered about buyers and the concessions they made when purchasing homes1:
- The most common reason a buyer compromised was because they couldn’t afford the home they wanted (43%). Other reasons: “I couldn’t find what I was looking for” (20%) and “I was tired of looking” (10%).
- What buyers comprised on the most: layout (29%), the age of the property/repairs needed (29%), the home’s size (26%), and an updated kitchen (23%).
- Women were more likely than men to say they were the ones who compromised. At the same time, factors such as a home’s architectural style, its neighborhood, and its school system were non-negotiable for both genders.
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1“Homebuying must-haves,” Lombardo Homes, last updated May 26, 2020.