High value placed on real estate professionals’ roles

It’s been said that bartenders and hairdressers make the best therapists. According to a recent survey from Century 21®‚ you can now add real estate professional to the list of trusted confidants.1 Here’s more:

  • Buyers and sellers placed a high value on a real estate professional’s role in their deal: 73% of sellers said they were as valuable as a therapist and 64% felt their real estate professionals knew them better than their neighbors do.
  • Given the importance of a real estate professional‚ it’s surprising that buyers and sellers interview an average of just two candidates before deciding who to hire.
  • Those who didn’t make a personal connection with their real estate professional felt abandoned after the purchase or sale‚ as 23% said they had not heard from their agent since their deal closed.

As always‚ Capstone Mortgage is here to provide valuable information and guidance.

1“Century 21® survey reveals disconnect between high value placed on agent’s role and lack of time spent selecting the right one for the job‚” Century 21®‚ last updated January 7‚ 2020.


The most popular
listing keywords

A recent Point2Homes analysis found that using creative‚ detailed listing descriptions can draw more homebuyers to properties. Check out 2019’s most frequently used keywords1:

  • The most popular adjectives were “large‚” “new‚” “great‚” “walk-in‚” “open‚” “full‚” “beautiful‚” and “spacious.”
  • The top features and amenities that appeared in listings: “granite countertops‚” “hardwood floors‚” “stainless steel appliances‚” “open floor plan‚” and “fenced backyard.”
  • Predictably‚ the adjectives used on $1 million-plus listings took on a more upscale tone. Kitchens were “gourmet‚” cabinetry was “custom‚” and ceilings were “soaring.”

Click here for the full report.

1“2019’s most popular real estate listing keywords‚” Point2Homes.


The home features couples debate most

House hunting—much like a relationship—is all about compromise. In the spirit of Valentine’s Day‚ here’s a look at the features most debated by couples shopping for a home1:

  • The items couples disagreed upon: a wood-burning fireplace‚ an in-ground pool‚ hardwood flooring‚ an outdoor bar or barbecue area‚ and a finished garage.
  • Couples were on the same page when it came to energy-efficient appliances‚ newly renovated bedrooms and bathrooms‚ security systems‚ and finished basements.
  • Nearly one in four surveyed said their home does not have all the features their partner considered important.

I hope you find this information to be helpful. Happy Valentine’s Day!

1“Homeowners’ most wanted: exploring the top features people look for in a home‚” Porch.


a family-friendly state

There aren’t many states better than Massachusetts for raising a family. In fact‚ according to a recent study‚1 there’s only one. Check it out:

  • WalletHub compared states across 50 categories that indicate family friendliness‚ such as median family salary‚ child care costs‚ violent crimes per capita‚ and infant mortality rate.
  • Massachusetts ranked second in the country behind only Minnesota.
  • Vermont (fourth)‚ New Hampshire (fifth)‚ and Connecticut (ninth) also represented New England in the top 10.

Please contact me if you need assistance. I am always here to help.

1Adam McCann‚ “2020’s best & worst states to raise a family‚” WalletHub‚ last updated January 7‚ 2020.

NAR’s State Economic Impact Report

How much does the housing market affect a state’s economy? It’s an important question the National Association of REALTORS® answered with its State Economic Impact Report.1

The report measured the total impact generated by a home sale. This includes‚ among other things‚ income generated from real estate industries‚ expenditures related to a purchase (such as furniture and remodeling expenses)‚ and new home construction costs.

Here in Massachusetts‚ the total impact is $117‚650. Overall‚ the real estate industry accounted for 18% of gross state product. Full state reports can be found here.

1“Economic impact of a home sale‚” National Association of REALTORS®.